Since I've been in the performance marketing space I've been going to the same conferences year after year. Not that these are bad, most are very good.
The question I've been asking myself lately is this, "are there better ones I should be going to."
Let's face it, unless you just like traveling the reason for conferences is education and networking....driving more business. So where is the best return on my effort?
This year I'm going to be looking outside the box, at some new conferences to review. Today and tomorrow in New York, the founders of A4U are putting Performance Marketing Insights http://www.performancemarketinginsights.com
I took a look at the agenda and it appears to be filled with relevant topics, good speakers and sponsors.
This will be my first new event in years. i guess we will see how it works out.