Wiseaff

Parking Options for your Unused Domains

Last November, I posted a story on Revenews about how I was testing a new strategy of taking a few of the domains I had parked on Sedo Pro and testing them on Amazon's aStore sites.

The results were bad.  Not only did the sites not convert, but Amazon's tracking was horrible.  I think Amazon only showed traffic that clicked through from the site ultimately to Amazon's site, not the traffic on the site.

So I switched these domains back to Sedo Pro parking, one of my favorite parking services.  (email me or comment here if you need an endorsement code to try their service).

Today I learned about Chitka's new Domain Store Parking Service, and decided to move these 3 names over there to give it a shot.

• GPSOnline.net - A GPS Superstore
• WCWineCellars.com - Wine Cellars & Wine Accessories
• MamasGiftBaskets.com - A Great Selection of Gift Baskets Online

As of this post, the names haven't propogated yet, but I will let you know how they do there.

Chitka's new service (Links: Signup | Domain Parking Details), gives you q quick and easy way to create a store, provide keywords to pull products from their catalog of millions of products, and then get paid on a CPC basis (as opposed to aStore's conversion basis).

I'll let you know how they work.

Google Search Results (Behind the Scenes)

Affiliates spend a lot of time trying to understand Google's search results, no matter if you have a site you are trying to build rankings for or if you are a paid search publisher like my self bidding on millions of keywords every day. 

Today I ran across some internal screen shots originally posted by Zorgblob (English translated page) and further reported by Vallywag.  This is what internal googlers see when they are looking at search results:

So what do these internal fields mean?  There has been some speculation about the Adv (Yes | No) field.  Vallywag seems to think it might be an internal tool for sales reps to identify and recruit advertisers.  I find that highly unlikely.  There have been some rumors and speculation in the past about if buying advertising helps your internal search rankings.  I have noticed in the past for a friend I was doing search for that before we started his PPC campaign he was showing up as a top local listing for his area hotel, when the PPC started and he got a top PPC listing for his paid ads, these local "on results" listings disappeared.  The only thing we could attribute that to was his paid listings.

Google has always said that they are very concerned about the quality of their search results, and don't want one site taking up a majority of the space, my guess is this field helps with that.

I do find it interesting that they appear to be placing some kind of monetary value on the organic listings with the GG Score.  I wonder if they look at how much each page of SERPs make and try to balance quality results (getting people to the right information) vs profit per page from ads.  I would think that optimizing both would be important for their business.

I also find it very interesting that they are trying to place each ad into a vertical market, almost directory style.  Maybe that is how they build the Google Directory (http://directory.google.com/).

People seem to think the PVs field stands for Page Views, I wonder if that is calculating times that listing has been viewed in Google across keyword terms, or times the site has been clicked on?

I think it's odd that the lower ad in the screen shot has lower scores across the board, so these don't appear to be fields that Google is sorting the search results on.

What do you think of these internal numbers?  Have you heard anything more?