I've been working with a particular client for several years now doing their SEM on a performance basis. Early this week, out of the blue, I received an email from Google with the following Subject:
Your AdWords account: Site violation
Here is a short excerpt of the message:
We've reviewed your account and found that one of your sites is in violation of our Landing Page and Site Policies.
Customer ID: XXX-XXX-XXXX
Display URL: <client-url>.com
Please note that ad traffic to the above URL will be suspended and all new ads pointing to this URL will be disapproved.
This is the client's own website that has been running for years. After reading the Google guidelines....AGAIN... I could find no reason for a site violation.
I contacted Google and was told that the "violation" was due to the lack of a "Privacy Policy."
I know that Google has always said they are in favor of Privacy Policies but I had never heard of an AdWords campaign being shut down for the lack of such a policy.
On top of that, the site in question DID have a Privacy Policy. However, the link was not labeled "Privacy" or "Privacy Policy" it was simply labeled "Our Policy."
I was able to clear this up pretty quickly, but I thought it was interesting how seriously Google it taking Privacy Policies these days. Perhaps this was part of some new algorithm?
Anyone heard of anything like this?
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