GSI Commerce has appointed Stephen Denton, former President of Linskshare, to head up their new GSI Media Division with the vision of combining leading media networks under one roof. Here is the press release:
KING OF PRUSSIA, Pa., Apr 20, 2010 (BUSINESS WIRE) —
GSI
Commerce Inc, (NASDAQ: GSIC) the leading provider of e-commerce and
multichannel solutions, today announced that Stephen Denton has
joined
the company as president of GSI Media, Inc., where he will oversee
the
operations and strategic direction of the company. The Pepperjam
affiliate network, acquired by GSI last year, will operate under
the GSI
Media brand. GSI Media is a separate business unit of
TrueAction(TM),
GSI's digital design and marketing agency, reporting to Nick
Pahade,
president of TrueAction and CEO of GSI Media.
"GSI Media, Inc. was created during the acquisition of the Pepperjam
affiliate network with the goal of combining leading media
networks
under one roof to drive optimal value for clients," said Pahade.
"Steve
is one of the most respected and experienced leaders in the
affiliate
marketing and ad network industry. The affiliate network can drive
significant traffic for our clients and hiring Steve is proof
positive
of our seriousness and vision to grow the network over time,
financially
and geographically. We feel very fortunate to have Steve join our
team."
As president of GSI Media, Denton will lead and manage the company's
affiliate network, Pepperjam, as well as shape and drive the
direction
of the overall GSI Media business unit. In 2009, GSI Commerce
acquired
the Pepperjam affiliate marketing network to expand the breadth
and
depth of TrueAction's marketing services capabilities. Since the
acquisition, several of GSI clients, including Modell's and
Shop.NHL.com, have successfully transitioned over to the Pepperjam
affiliate network.
"Leveraging top tier marketing services is critical to online success,
and GSI Media will represent the opportunity to coordinate GSI's
current
network, Pepperjam, with other media networks in the future," said
Denton. "GSI offers clients a unique end-to-end e-commerce
solution, and
I'm excited for the opportunity to provide clients with a
performance-based media network that is aligned with their brand
and
e-commerce goals."
Denton has over 11 years of digital media experience and 20 years of
successfully leading sales and marketing teams. Prior to joining
GSI
Media, Denton helped clients manage and monetize cross media
marketing
solutions as senior vice president of Cross Commerce Media. Prior
to
Cross Commerce Media, Denton was president at Linkshare
Corporation, a
leading performance marketing network provider, where he was
responsible
for all client facing operations including sales, merchant
services,
affiliate development, search, and marketing. Denton also served
in key
leadership roles at FedEx Corporate Services, The Times-Mirror
Company,
and PepsiCo.
As part of the transition, Pepperjam founder, Kristopher B. Jones, will
be leaving the organization to pursue other opportunities but has
agreed
to continue to act as an advisor to the company for a period of
time.
"Kris has made great contributions to the affiliate industry and
to the
success of Pepperjam. We wish him the best of luck in his future
endeavors," said Pahade.
About GSI Commerce
GSI Commerce(R) is a leading provider of services that enable
e-commerce, multichannel retailing and interactive marketing for
large,
business-to-consumer (b2c) enterprises in the U.S. and
internationally.
We deliver customized solutions through an e-commerce platform,
which is
comprised of technology, fulfillment and customer care and is
available
on a modular basis or as part of an integrated, end-to-end
solution. We
offer a full suite of interactive marketing services through two
divisions, TrueAction(TM) and e-Dialog. Additionally, we provide
brands and
retailers a platform for online private sales through RueLaLa.com,
and
an online, off-price marketplace, SmartBargains.com.
About TrueAction
TrueAction(TM) (http://www.TrueAction.com)
is a full-service
digital agency focused on creating experiences that drive consumer
actions. More than 50 of the world's leading brands and retailers
rely
on TrueAction to deliver effective digital solutions through a
deep
understanding of strategy, usability, design, media, and
photography.
TrueAction, with offices in New York; San Jose, Calif.; and King
of
Prussia, Pa., is a GSI Commerce company.
Forward-Looking Statements
This news release contains forward-looking statements within the meaning
of the Private Securities Litigation Reform Act of 1995. All
statements
made in this release, other than statements of historical fact,
are
forward-looking statements. The words "anticipate," "believe,"
"estimate," "expect," "intend," "may," "plan," "will," "would,"
"should," "guidance," "potential," "opportunity," "continue,"
"project,"
"forecast," "confident," "prospects," "schedule" and similar
expressions
typically are used to identify forward-looking statements.
Forward-looking statements are based on the then-current
expectations,
beliefs, assumptions, estimates and forecasts about the business
of GSI
Commerce. These statements are not guarantees of future
performance and
involve risks, uncertainties and assumptions which are difficult
to
predict. Therefore, actual outcomes and results may differ
materially
from what is expressed or implied by these forward-looking
statements.
Factors which may affect GSI Commerce's business, financial
condition
and operating results include the effects of changes in the
economy,
consumer spending, the financial markets and the industries in
which GSI
Commerce and its clients operate, changes affecting the Internet
and
e-commerce, the ability of GSI Commerce to develop and maintain
relationships with strategic partners and suppliers and the timing
of
its establishment, extension or termination of its relationships
with
clients, the ability of GSI Commerce to timely and successfully
develop,
maintain and protect its technology, confidential and proprietary
information, and product and service offerings and execute
operationally, the ability of GSI Commerce to attract and retain
qualified personnel, and the ability of GSI Commerce to
successfully
integrate its acquisitions of other businesses and the performance
of
acquired businesses. More information about potential factors that
could
affect GSI Commerce can be found in its most recent Form 10-K,
Form 10-Q
and other reports and statements filed by GSI Commerce with the
SEC. GSI
Commerce expressly disclaims any intent or obligation to update
these
forward-looking statements.
SOURCE: GSI Commerce Inc.