This combination of a single ad serving platform gives advertisers access to 163 million unique searches and 33.8% of the US search queries on Yahoo! Search, Bing, and Partner sites all from your single AdCenter account.
Starting on Thursday 10/28/2010, Yahoo Search marketing accounts will switch to “read-only state for the next 6 months so that you can view and download your historical data. Historical data will be available for the past 13 months only.
Yahoo is reporting that no further click charges will accrue, but have not detailed time lines for returning any pre-paid funds. I suggest you contact your rep and request any leftover pre-paid advertising as soon as possible.
For those of us who have been advertising on the platform since the Overture days, it is with mix feelings we mark the passing of the platform that originated the pay-per-click sponsored listings in search engines.
A moment of silence please…
Now back to your normal marketing activities. Bing…
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