Author: adam

  • Forbes: How to Become an Affiliate

    On the surface, affiliate marketing (also known as performance marketing) seems simple. Brands offer affiliate partners a percentage of every sale or lead the partners generate via their online promotional activity. Anyone can join these affiliate programs and easily monetize their online content and influence and get paid for promoting any brand they want.

    If only it were that easy.

    You can read the full article here

  • Yazing Reaches 50k Members!

    Yazing, the influencer monetization and cashback shopping platform, launched by Adam Viener in 2015, recently announced that they have reached 50k members after a record breaking year in 2020.  Yazing now has over 3,600 brands on that platform that any member can instantly start promoting and earning cash rewards for generating sales.  Members have generated nearly $4 million dollars in commissions on the platform.

    “Companies have long offered affiliate programs, but these deals can be difficult to navigate and out of reach for the average individual, influencer or blogger.” said Adam Viener, Founder of Yazing. “I believe that EVERYONE has influence and deserves to be compensated for the sales they help generate. I launched Yazing in 2015 with the goal of making these often elusive opportunities accessible to anyone looking to earn some extra money from home promoting and supporting the brands they love.”

    Anyone with an email address and the ability to receive payments via PayPal is welcome to join Yazing for free and start earning money.

  • Yazing Opens Limited Beta

    Yazing is a new platform that is turning every mommy blogger into an affiliate and allowing them to easily earn commissions recommending brands they love. 

    With a quick easy signup, Yazing members get access to promote the latest deals and coupons offered by the site’s growing list of brands.  Anytime someone referred by our members makes a purchase from one of those brands, the Yazing member earns the affiliate commissions for the transaction.

    “Mommy Bloggers work hard to build their audiences and provide valuable recommendations.  We created Yazing to help them, and others, be fairly rewarded this value and the transactions they are creating.” said, Adam Viener, Yazing’s Founder.

    Yazing is an ongoing work in progress, and they have recently opened up their platform to a limited number of beta testers.  If you want to test out the platform and start earning money on your recommendations, visit Yazing.com and click on Join at the top of the page.

  • Imwave Animation Explains Performance SEM and Affiliate PPC

    We love talking with new potential partners at Imwave, and have found that many of these partners have the same questions.  What does Imwave do?  How can we work with you when our company does their own search campaigns, etc… 

    We recently posted the following video animation that explains a lot of these questions about performance search engine marketing (affiliate ppc / affiliate search) and hope to produce another video in the near future that gets into some of the more technical details that eventually come up.

    We hope you enjoy the video, please let us know what you think!

  • Scott Jangro Scroogled?

    It’s always fun when a friend in the industry puts up a funny picture, and you can grab it and have some fun with it.  This one’s for you Scott!

  • One Of Our Favorite Tools Gets An Upgrade: SpeedPPC V5 Review

    At Imwave, Inc., we’ve been using SpeedPPC to help create more relevant, tightly structured PPC campaigns in less time than it takes to brew a strong cup of Italian espresso. In the two years we’ve been using SpeedPPC, we’ve seen our quality scores and conversions increase, our bids decrease, and the shortcuts in the Campaign Builder platform have taken the tedium out of building strong adgroups out of heaps of keywords and ads.  Dare we say, this software actually makes building campaigns FUN.  So when the folks at SpeedPPC asked us to test drive their new V5 Cloud version that’s being released on July 2nd, we were happy to take it for a spin and kick the tires.

    If you currently don’t use SpeedPPC, then you are lucky: you get to start using this terrific time-saving tool in the updated V5 cloud version to completely revamp how you build your PPC campaigns in a fraction of the time it probably takes you now. V5 has a streamlined layout and a more user-friendly dashboard to help newbies jump in and start building campaigns without the orientation it took learn how to use the old version. But before you just go and download the software and begin poking around, realize that this will probably be a completely new way for you to think about PPC campaign building.  Watch the tutorial videos and read the orientation materials; it will help you utilize SpeedPPC to its maximum potential right from the get-go. Trust us; it’s time well-spent.

    For current users of SpeedPPC, here’s a rundown of the improvements with V5:

    • Hey MAC users: no more intermediate software plugs to run SpeedPPC! V5 is completely compatible with MAC systems.
    • Three words: Cloud Campaign Storage. That’s right; V5 is online, which means all your files are accessible. I don’t know about you, but having V5 in the cloud is a big deal around here. Not only can we access our campaigns from any computer anywhere we are (nice), we can also access the campaigns created by other members of our team so we can pick up the ball without emailing files or putting it on a share drive (nicer).
    • The new dashboard & look. We didn’t realize how outdated and ‘old’ V4.5.4 looked until we saw the ‘Extreme Makeover’ level facelift on V5. 

    Now, instead of opening the software right to the campaign builder tool, you enter a summary dashboard that shows you your recent activity and an updated news ticker from SpeedPPC.  From the V5 dash, you can click into your recent campaigns, start a campaign, or jump into other tools available (more on those in a moment). 

    And, fellow existing SpeedPPC users, you’ll notice the look is drastically different than our tried and true V4.5.4-in a good way. The lighter colors, expanded toolbar (which you can now minimize if you don’t want to use all the bells/whistles offered), and streamlined layout are more pleasant to work with than the previous version.

    • Ad Setup: Okay, little things make us happy. Like having a preview window on the standard Ad Setup tab of the campaign builder so you know what the ad is going to look like before you output the whole campaign and find out you don’t like the structure.

    • Research reports: There’s a new tab on V5 cloud edition’s toolbar that you’re going to want to check out, and that’s the Research tab.  Under here, you’ll find a selection of keyword research reports that you can help to flesh out your existing keywords, find under-utilized keywords for a specific URL, and also see what your competitors are bidding on related to your keyword/URL. Like most of you, we currently use a few different sources to data mine this info and incorporate in our PPC campaigns, so to have the ability to pull these reports and incorporate them right into the campaign builder with a push of a button is a big time-saver.  

    We’ve played around with all the reports and have found them helpful, but beware; some of them cost credits for every keyword returned. You’ll notice in V5 that a message listing your Research Credits level is displayed in the upper right corner of the dashboard; credits will be deducted for each report that requires credits. Out of the 7 available reports, only 4 require credits.  Since all customers start with 500 credits and it can cost you 40-50 credits per keyword, you can burn through that pulling one report. Recharging credits is easy and relatively inexpensive ($15 for 200,000 credits) so don’t let the credit thing throw you. Definitely take that first 500 free credits and play around with the research reports to see if they can add value to your PPC campaign building.

    • Another improvement in SpeedPPC V5 is what hasn’t changed from the old version. Unlike other software updates that throw the good out with the bad, SpeedPPC didn’t take away what worked from V4.5.4. All the tried and true tools that old-school SpeedPPC users have come to know and love like the dynamic keyword insertion tokens and the ability to incorporate Broad Match Modifier keywords into your campaigns are still in V5 and still work just as well.

    Thanks to Jay Stockwell and the folks at SpeedPPC for letting us beta-test SpeedPPC V5 cloud edition. If our Campaign Managers have anything to say about it, you’re not getting it back. You’ll have to pry it from our cold, dead fingers. If you want your own, check out www.speedppc.com and download the new version on July 2nd.  Once you get it up and running, let us know what you think about it.

    Written by Kelley Gibson, Marketing Manager @ Imwave.com

  • RIP – Yahoo Search Marketing / Panama / Overture

    This combination of a single ad serving platform gives advertisers access to 163 million unique searches and 33.8% of the US search queries on Yahoo! Search, Bing, and Partner sites all from your single AdCenter account.

    Starting on Thursday 10/28/2010, Yahoo Search marketing accounts will switch to “read-only state for the next 6 months so that you can view and download your historical data.  Historical data will be available for the past 13 months only.

    Yahoo is reporting that no further click charges will accrue, but have not detailed time lines for returning any pre-paid funds.  I suggest you contact your rep and request any leftover pre-paid advertising as soon as possible.

    For those of us who have been advertising on the platform since the Overture days, it is with mix feelings we mark the passing of the platform that originated the pay-per-click sponsored listings in search engines.

    A moment of silence please…

    Now back to your normal marketing activities.  Bing…

  • KaChing – Turning your Passion into Profits – Joel Comm does it Again!

    Since his first eBooks, Joel Comm has gone on to become a New York Times Best-Selling author.

    So I was intrigued at Christmas time when I got this box with a Green “Easy Button” that goes KaChing every time I press it.  (It also goes KaChing every time my kids go by my desk).  Perfect for me as for some time the “KaChing” sound was my AIM tone.  What better sound for an Internet Marketer?

    The Kaching Button was just a teaser.  The other day I received his latest Book, “KaChing: How to Run an Online Business that Pays and Pays”

    What I like about KaChing, is that it brings me back to when I first started IMWave.  For me it wasn’t about making millions of dollars online, it was about taking this $1,000 debit card my employer had given me and seeing if I could turn it into $2,000.  Once I had done that it became about seeing if I could earn enough each month to cover my car payment, then my mortgage, then replace my Salary.  These incremental goals lead me to building IMWave into the Inc 5000 company that it is today.

    Joel’s book will walk you though what it takes to build a website that brings in an extra $500-$1000 per month. With the skills he provides, you can then determine how you want to apply them.  Think about it, What does an extra $500 – $1000 per month mean to your lifestyle?

    When you couple the great book with all the extra bonuses that Joel has been able to “squeeze” out of his internet marketing colleagues, it turns buying his book into a no-brainer.  Once you have purchased, visit his site and fill out the form to claim the extra rewards and gain access to his member area!

    Take a look at his video and learn more!

  • Thanks for the $0 Check Yahoo!

    It seems like there was a time where all the Internet marketers were taking pictures of themselves holding up their largest checks, and saying look how much I made!  Probably the most famous of these is Shoemoney’s 132k check from Google Adsense (see pic).

    At Imwave, we never felt the need, or maybe we never had a check worthy enough for this public display, until today!


    Thanks to Yahoo, for sending us this $0 check with no explanation as to what it is for.  My guess is that this is part of the process of closing down the Yahoo Publisher Network that we signed up for but never implemented.  I wonder how many others got $0 checks from Yahoo, I am sure there must be billions of people out there that Yahoo could give Zero dollars to!

    I guess the question is, do we cash it or frame it?

    We promise not to spend it all in one place <grin>

  • CPA Network Survival

    Chris Trayhorn wrote an interesting CPA Survivor article for mThink, in which he looks at the landscape of CPA networks and the number of failing networks and those that are "refinancing, merging or crouching in a defensive posture" and questions which ones will survive.

    Chris believes that BRAND is the key to survival in the CPA network space.  While I think having a good brand is important for standing out from the crowd, I believe that in this space brand is but one small piece of the puzzle and won't be the key to survival and it's hard to create a real brand without differentiation!

    For too long the CPA networks that have been popping up have been focusing on "offers" and pushing the same offers that can be found in almost all of the other networks.  In fact a lot of the platforms are specifically setup to be able to share these offers from one network to the other.  This has lead to the commoditization of the networks.

    Traditional affiliate networks have always stood out by 3 main factors:

    1. The Quality of the Companies (Advertisers) on their Network.  
    2. The Quality & Quantity of Affiliates (Publishers) on their Network.
    3. The Confidence in their Tracking and Payment Technologies.

    Of course there are other factors, but these are the 3 key points. 

    So how does a CPA network make the transition and secure their place along the sides of Commission Junction, Linkshare and the likes?

    Here is what I would do to change the game:

    Exclusive Distribution Partners

    For a long time networks have focused on bringing in the top advertisers, and affiliates have come to those networks in order to be able to promote them.  Now that the industry has matured, these top Advertisers are finding that 5% of their affiliate partners are driving 95% of their sales.  The network that controls these 5% of top affiliates writes the rules going forward.  The market is fragmented, and many of these top affiliates are ripe for acquisition.  A strong network with good cash flow could acquire these top affiliates and would find it a lot easier to win the exclusive relationships needed to differentiate themselves from the pack.