On Monday, November 3rd, imwave completed a deal to acquire move marketing's performance search marketing business. We just announced the deal this morning. See the official press release here.
This week we have been working hard to contact some of move's top partners and transition all of the search and affiliate accounts and now we are excited to let everyone know!!!
We are also extremely pleased to welcome Andre Colantuono to the imwave team as our new Director of Business Development. Andre has been the business development director at move marketing for over 4 years, and brings a lot of industry knowledge, experience, and strong relationships.
Now that the deal has been completed and the accounts have been transitioned we will be spending some time analyzing the campaigns and relationships to identify ways to utilize the different paid search marketing tactics of both companies to grow the combined campaigns for our partners. At first glance it appears that move and imwave have taken some interestingly different approaches at building search campaigns, both of which have been very successful.
So, fun times at imwave! Stay Tuned...