I’d like to make a special shout out to Karen White, one of my favorite affiliate managers. I first met Karen White when she was the affiliate manager for the Wynn Hotel in Las Vegas. I had gotten wind of their first affiliate Fam tour and blogged about what a great incentive it was. At the next affiliate summit, Karen introduced herself, invited me to the next fam tour and gave me a Wynn gift card. I just couldn’t resit working with her.
We grew a very profitable campaign with her at the Wynn, and had a great time at the Fam tour. Our sales for the Wynn the quarter after the Fam tour were $237k. So their hospitality really paid off, we had done $20k the quarter before.
Unfortunately the Wynn let Karen go shortly after the fam tour, with her went the relationship, and after what we consider to be some bad policy decisions, our sales for the Wynn have dropped off significantly.
But, we continue to have a great relationship with Karen and we are anxiously awaiting her next program with Partner Fusion.
I ran into Karen at CJU, and mentioned that my wife and 3 of her high school friends were coming out to Vegas for the weekend, and she totally hooked them up with tickets to the blue man group! Sara and her friends arrived only to find out they were on the VIP list. They got the first class treatment and got to go back stage afterwords and meet some of the performers, wow!
It’s going out of your way to do something so nice like this that totally cements a relationship, we would work with Karen wherever she went.
This is why we are announcing Karen White as our first Wiseaff of the Month!
Congratulations Karen, and thanks for making my wife’s Vegas weekend so special. What happens in Vegas, gets blogged here baby! You rock!
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