I received an email from Yahoo Search Marketing today, it starts out like this:
The purpose of this e-mail is to inform you about the savings you have received for your account(s) due to Pricing Discounts.
So far so good, sounds like I got some money back! The email goes on to explain that pricing discounts are designed to take quality into account in pricing traffic from their partner sites (their content network), and that that we were charged less for some clicks based on this quality indicator. Next the email explains that I have savings and there is an attached spreadsheet detailing those savings. Cool!
The email further says:
Next Steps
We would like to discuss potential opportunities for reinvesting savings you have received as a result of Pricing Discounts, including:
Expanding keyword coverage.
Increasing bids on keywords that are impacted by Pricing Discounts.
Increasing bid on keywords that were otherwise unaffordable.
Adopting new tactics and channels (Advanced Match, Feeds Products).
Please contact your Platinum representative Sothea Keo at [email protected] to answer any questions you may have and to schedule a time to discuss your Pricing Discounts.
All sounds good until I open up the spreadsheet!
| Week of: | Client Name | Account Name | Discount |
| 12/02-12/08/07 | imwave, inc. | imwave (halloween) | $ 2.59 |
Whoopee! I have saved $2.59 in quality discounts. I think I will be reinvesting ALL MY SAVINGS in stamps this year! I can send out 5 holiday cards for that!
Happy Holidays!
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