I guess you don’t have to worry about running PPC search ads on ASK.com anymore. CNN is reporting that ASK.com will no longer be a search engine, and will instead focus on women looking for help managing their lives with a focus on finding answers to the basic questions about recipes, hobbies, children’s homework, entertainment and health.
That had to be a hard decision for Barry Diller of InterActiveCorp who bought Ask and its affiliated Web sites for $2.3 billion in 2005. That will be quite the write-off after spending so much on improving the search engine and buying TV ads to promote it.
Farewell ASk.com, farewell Ask Monkeys:
Will this be a trend in the search engine space?
Part of me still feels like this is some kind of hoax story that got picked up by CNN. Tony first told me about this story the other day from this site, and I didn’t believe him. The Ask.com site still looks like a Search engine to me. Stay Tuned…
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