ExitJunction – A Great Way to Kill your PPC Search Campaigns

I got some spam this morning from a new company called ExitJunction offering to pay you to show invisable ads on your website.  When visitors come to your site from a search engine, they will hijack the back button and show ads when the visitors try to click back to the search engine.

One of google's rules for PPC search is that the back button must bring the visitor back to the search page, so there goes any PPC ads you are running with Google, I am not sure if the other search engines demand the same.

If they are checking that for PPC, they might be checking that for SEO as well, so you might just kill all your search traffic to your site.

What a bargain!

Comments

12 responses to “ExitJunction – A Great Way to Kill your PPC Search Campaigns”

  1. Alex Avatar
    Alex

    I think most of the sites using ExitJunction are content sites who get traffic from SEO, Google has no restrictions on regular SEO traffic and how can they? Its my site, its my traffic, its my right to make extra money from my traffic. The good thing about their ads is that they dont stop me from using regular banners, pop outs and kontera ads so its really a big bonus at the end of the month oh and btw my ecpm rate so far has been way above the cpms i get from banners, the only bad thing is that they only show exit ads for traffic coming from search engines but overall i think its a great idea…

  2. Adam Viener Avatar

    That is a great theory! and I agree if you have your own traffic and audience you are free to do what you want with it. If however you are relying on google and sine of the other search engines to provide this traffic to you, don’t cry fowl when they decide that your site isn’t as relevant and the traffic from them dries up. Afterall just as it is your site, it is their search engine and they don’t owe you any rankings and don’t have to list you.

  3. Alex Avatar
    Alex

    Yeah I dont think google has any problems with it, otherwise major sites would be penalized. I think its more about us publishers deciding if we want these ads, like some sites say no to pop outs but cnn.com has them and doing just fine. Personally I will take extra income since in our days especially in 2009 cpm networks payouts are down by over 50% at least for me.

  4. Adam Viener Avatar

    good luck to you. Just don’t be surprised when it happens.

  5. Will.Spencer Avatar

    It appears that you are reading the AdSense Program Policies incorrectly.
    “Webpages containing AdSense code may not be loaded by any software that can trigger pop-ups, redirect users to unwanted websites, modify browser settings, or otherwise interfere with site navigation. It is your responsibility to ensure that no ad network or affiliate uses such methods to direct traffic to pages that contain your AdSense code.”
    Not that the prohibition is against displaying AdSense on pages receiving traffic via these methods, not sending traffic to these advertisers.

  6. Dragone Shabula Avatar
    Dragone Shabula

    The serpent was clever, more clever than any wild animal God had made. He spoke to the Woman: “Do I understand that God told you not to eat from any tree in the garden?”
    The Woman said to the serpent, “Not at all. We can eat from the trees in the garden. It’s only about the tree in the middle of the garden that God said, ‘Don’t eat from it; don’t even touch it or you’ll die.’”
    And just what do you think loads the adsense code? Magical fairy dust ?

  7. San Diego ppc services Avatar

    Is there any way to prevent it and never let happen again?
    -faith-

  8. MyNetworkDynasty Avatar

    …and to think i was actually, anxiously waiting for exit junctions approval email…

  9. The Toiletflusher Avatar
    The Toiletflusher

    I have blocked exitjunction as it hijacked my browser back button. If it behaves like malware, then down the toilet I shall send it.

  10. Management Guy Avatar

    I think the most “authoritative” reply to this question is found in this page:
    http://www.computer-aid.com.au/blog/2009/03/20/exitjunction-yahoo-google-and-adsense/
    Whew! I almost jumped into the exit junction fray. I’d have lost a great deal of my 3,000/day page impressions from google.
    Ismael D. Tabije
    http://www.bestmanagementarticles.com

  11. Greg Avatar

    Exitjunction will causeing your search engine traffic drop. Believe me.. it happen with my Image Search Engine.
    Also it agains Google TOS about search back button.
    So you better remove it from your website.

  12. SEO Company Avatar

    Don’t know what is wrong what is rite but i know that every one has there own point of view and same goes to this one..

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