Michael Mothner, the founder & CEO of Wpromote Inc. posted a well writen blog post, A Look Inside Performance Marketing - Part 1. Michael does an excellent job of explaining the concept of performance marketing and defining some of the terms in our industry. If you are new to performance marketing, this article should help!
"with pay-for-performance marketing efforts, companies are able to remove risk from their advertising, and for the first time marketing budgets can directly relate to sales"
We look forward to reading Part 2!
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