PPC, SEO, and Affiliate Marketing top the list!

Here is a blurb from Netexponent’s excellent email newsletter:

In a recent study released by Shop.org, paid search, organic search, and affiliate marketing top the list of customer acquisition tactics for online retailers. According to the study, PPC search accounts for 35% of new customers on average, 18% through organic search and affiliate marketing ties with email marketing at 17%.

The study also states that 79% of retailers will make PPC search a priority through 2008. This trend reinforces the importance of integrating online marketing into budgets that include traditional media outlets like TV, radio, and print. This combination creates a perfect ROI storm.